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The site hirschbuilder.com has the following in the homepage, "If you are planning on building a home there is only one builder to useRJ Hirsch builders of Janesville, WI." I noticed that the webpage also stated " They build a phenomenal home." They also stated " Our home has so many little extras that builders dont normally do unless they are building the home for themselves. With all these little extras they did for us I am beginning to think that Matt Hirsch was building our home for himself or planning on moving in with us! We Still Care About Quality!." The meta header had hirsch as the first keyword. This keyword was followed by builder, custom, and home which isn't as important as hirsch. The other words the site used was construction. design is also included but might not be understood by search crawlers.